Alura Rose

[This issue, we sit down for a quick follow-up interview with Alura Rose. Here. she discusses her fairy tale witchcraft, her fairy tale poppets, and the impact of Covid-19 on her practices.]

ev0ke: Your Fairy Tale Witchcraft has been strongly influenced by Gardnerian Wicca, Ceremonial Magic, and the Temple of Witchcraft in Salem. What was the most important thing you learned from those traditions, and how did they influence the development of your personal tradition?

Alura Rose: I started with a wonderful Coven that was very much in tune with the Gardnerian Wicca and Ceremonial Magick Traditions. I have to say that I was most fortunate to have found them and to have had exposure and training with them. It set a “strict” code of ethics and laid down many beliefs that I may not otherwise have been taught. When I had to physically move, I found the Temple of Witchcraft which led me to Laurie Cabot and Salem. What an adventure. It was the Temple that pushed me to find a myth system to study and when no other one resonated, they encouraged me to look into my ancestry and what the myths were there. I am mostly French, but there is a touch of German in there. When I googled German + Myths, the result was Fairy Tales. My inner child could not have been happier. The spark had been ignited. I worked closely with Laurie Cabot during some of this and she prompted me to use it in my magick. Through her encouraging words and a meditation where my Goddess came to tell me I needed to bring it to the world, I knew there was something more to Fairy Tales and Witchcraft. Everywhere I turn reinforces that belief and development. 

ev0ke: If you had to pick one favorite fairy tale, which would it be?

AR: I think my favorite changes as I change. It’s kind of like that Tarot card you really resonate with, but once you have completed the work, another one becomes your favorite. It used to be, without a doubt, Cinderella, but now I would have to say that I am kind of stuck on Snow White. Truth be told, it is really hard to pick only one. I love them all so much. 

ev0ke: When we spoke last October, you were busy finishing up several Fairy Tale Poppets, and you had plans to create poppets of Mary Poppins, Pinocchio, and Peter Pan. How are they coming along, and what other poppets do you have plans to create?

AR: Oh, my goodness, the poppets were just coming out back then but they have been quite a hit. There are so many and I try to add new ones every month. I did create Mary Poppins and then went on a Villain kick with Maleficent, the Evil Queen, and even the Witch from Hansel and Gretel. Each have a different intention (for the most part). Pinocchio and Peter Pan have not been created, as yet, but still are in the thought process. The new ones to watch out for are Sweeney Todd for Justice (kind of a modern dark fairy tale) and the Frog Prince for Romantic Love. I have a request for Puss in Boots, too, so who knows what might end up in the shop. All I know is that I cannot get enough of them. 

ev0ke: Covid-19 seriously impacted both your business and your spiritual practices. Do you think these changes are permanent? What would you like to resume, or try again, once the pandemic has passed?

AR: It’s been a year and then some. Having an online shop has been a good thing through the pandemic. I was just about to sign a lease for a brick-and-mortar store when Covid-19 started last year.  I had to rethink my plans. I have taught and offered more online. I think one of the nice things out of this, if we are looking for a silver lining, is that it does not matter where you are located currently, you can book a class or reading virtually anywhere. This has opened the doors for many, myself included. One of the things that I started offering were one-on-one workshops, where someone can book a personal workshop with me, just like booking a reading. I do it by zoom and I send out a package of supplies before the class. I was missing teaching so badly, that I came up with this idea and its really worked for me. Clients love it and it gives us a nice time to get to know each other, too. It’s been really fun and I think I will still offer them after things go back to “normal.” The question is will things ever really go back to normal, or will we have a new normal? One thing I would love to resume are the outdoor events and in-store readings. I miss people. 

ev0ke: What other projects are you working on?

AR: Lots of new products are coming. I have been doing some wood-burning tarot and Ouija boards. Those are coming out well and will be in the shop soon. I am also working on a Tarot Deck (baby stages) and some video shoots for rituals and workshops. 

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